Marketing
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Marketing 10 / e by Kerin, Hartley and Rudelius is the market leader with a tradition of a modern, innovative content in a conversational student-oriented style presented by the comprehensive, innovative support and useful supplement package available. This text and package is designed to meet the needs of a wide range of faculty, the professor who just wants a good textbook and a few important additions to the professor, a world-class fully integrated multimedia program will. Marketing uses a unique, innovative and effective educational approach by the authors through the integration of their combined education, college experiences and developed university. The elements of that approach are the basis of each issue of marketing was and serve as the core of the text and its supplements, as they evolve and to changes in student learning styles, the growth of the marketing discipline and the development of new teaching technologies. The special features of the approach are shown below: High commitment Style – Easy-to-read, interactive writing style that engages students through active learning techniques. Personalized Marketing – A vivid and accurate description of the company, marketing experts and entrepreneurs-through cases allows, exercises and student testimonials that personalize marketing and possible career interests. Marketing Decision Making – the use of extended examples, cases, and make videos with the people marketing decisions. Integrated Technology – The use of high-performance technical resources and learning solutions. Traditional and contemporary coverage – comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework – a pedagogy for the use of objectives, time with reviews, tips, learning objectives, students and supportive base added.
Tagged with: marketing
Filed under: Marketing and Advertising
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